A Perfect Storm Business Model
Perhaps you remember the movie "The Perfect Storm" with George Clooney. The premise of this story was based on certain weather conditions that occur by themselves frequently enough in the Atlantic ocean to produce the normal storm and hurricane conditions that form from one year to another. But when these same combination of weather conditions converge, align and occur at the same time, a "Perfect Storm" condition occurs that produces a "once in a century" powerful punch! In this case, a powerful hurricane that slammed into Connecticut, when most hurricanes in the Atlantic rarely move north of the Carolinas.
Are you aware that a similar "Perfect Storm" phenomena is currently taking place in business? Three forces, or trends in business, have converged to create a powerful opportunity. By themselves, these business trends are familiar enough to most of us. But when combined, a synergy occurs that will influence the way thousands of businesses will flourish and grow in the future.
You may not have looked at this powerful combination quite in this way before.
The business trends I'm referring to are:
1. The Internet which makes possible Internet Marketing or Online Marketing
2. Network Marketing, a form of direct selling that leverages the powerful multiplier of duplication.
3. Home based business, a growing trend of workers that are abandoning their traditional job in favor of pursuing a more entrepreneurial career working from home.
OK, you're saying "Big Deal, I've already heard of these trends. This is nothing new that I don't already know about".
Remember, a "Perfect Storm" is the overlap of more common weather patterns that, when combined, form the more unique, powerful and unexpected massive weather phenomena.
In this case, it's the combination of three business trends, "Online Marketing", "Network Marketing", and "Home Based Business" that form a powerful and massive business phenomena.
First let's cover the benefits of these business trends individually:
- Online Marketing
- Global reach to millions of prospects and customers. The Internet has reached the mainstream culture, it is everywhere, as common place as cell phones. Over 1 billion users on the Internet as of Dec 2005.
- Enables targeted marketing at expanded, turbo-charged levels.
- Much faster turnaround than offline methods (can be almost instantaneous) to test and execute marketing campaigns.
- Much more cost effective than offline methods for the small business.
- High quality training and education available to entrepreneurs and small business owners.
- Automation technology can put marketing activities on auto-pilot, easily conduct transactions end-to-end without any face-to-face contact with your customers.
- No longer have to be a "techie" to learn online marketing and be effective.
- Network Marketing
- Many solid and reputable direct sales network marketing businesses in operation today.
- Network marketing businesses have grown and improved significantly over the years, increasing 91 percent in just the last decade. More than 13 million Americans and 53 million people worldwide are involved and it is today a $100 billion global industry.
- Impressive as this is, it's just the beginning, and the real growth lies ahead. Today, less than 1 percent of the population is involved in network marketing, yet new people are pouring into the profession at the rate of 175,000 per week in the United States alone. The prediction indicates that over 200 million people worldwide will enter this industry over the next 10 years.
- More and more Fortune 500 companies are jumping into the direct selling arena. Even Wallstreet investors such as Warren Buffet (Berkshire Hathaway) are entering into the business.
- There are now even fortune 500 companies are following this business model.
- Ideal part time job for starting a new business. Can keep your current job until you have your network marketing business up and running.
- Business model provides a significant financial leverage that enables the distributor to multiply and duplicate their efforts throughout their sales organization. This creates powerful passive streams of residual income.
- One of the few business models that can enable people to replace their current job and income with a home based business of their own.
- A component of a successful network marketing company is the training and education. The new independent distributors that join have access to the training and education they need to learn and operate the business.
- Home Based Business
- Appeal of operating a business from the comfort of your home.
- Small businesses today account for over one half of the United State's economic output and employ over half of the private-sector work force. More than half of these small businesses are home based businesses.
- Years ago, a home based business had a stigma attached, can't be a real job. Today, some of the sharpest and richest people operate their own business from home.
- Technology and the Internet has made it completely feasible to operate a home based business and still have the same access as the largest corporations to these technology enablers and advances.
- More and more people everyday operate their own business from home, no longer at the mercy of someone else's company.
- This is an entrepreneurial trend that offers security and the ability to control your own destiny.
- Stay at home mom's or dad's can be close to the family and still earn a substantial and secure income from the comfort of their home.
- Many significant tax advantages operating your own business from home. These tax advantages and savings are simply not available to a traditional employee working for someone else's company. Just the tax savings alone are worth the benefit of starting your own home based business.
- Can operate a home based business part time while you keep your current job until you get your home based business up and running
Next, let's cover the necessary attributes and conditions that need to be in place for each of these business trends. These are prerequisites in order to produce the powerful, "Perfect Storm" combination.
- Online Marketing
- There are many facets, components and techniques to online marketing. A strong education and training are necessary to be successful and effective.
- It's not difficult to learn online marketing, but you need to apply yourself and be willing to learn a whole new approach.
- Online marketing techniques and strategies have been perfected by numerous internet marketing entrepreneurs and gurus. These often "self-proclaimed" gurus offer many self-study, teach yourself courseware packages. You may need some help weeding out the good from the bad.
- A mentor who can show you the ropes may be a real benefit and will help you ramp up quicker and shorten the learning curve.
- Network Marketing
- Find a reputable and ethical company in strong financial condition that has demonstrated successful operations for at least two years. You are going to make an investment of time and money, so don't throw it away on a company that can't last for the long haul.
- The product(s) or service(s) must be first rate and high quality. You must love the products. If you cant get behind the products with passion, you will know in your heart that you cannot deliver honest value to your customers.
- The product(s) or service(s) must deliver recognizable value to the customer. This doesn't mean the lowest price, but value. Value is a combination of quality and benefit to the customer at a price that is more than worthwhile.
- Bottom line, you want to find high demand products that people want and would purchase even if there were no compensation plan attached to it.
- The company must have a well defined online marketing system that is repeatable and can be duplicated by new distributors that join. This includes lead capture pages, free reports designed for your company's opportunity, follow up email system, and a continual feed back system that leverages fear of loss. You can certainly create this yourself, but much easier if the company provides all of this ready to go. Remember, the system has to be easily duplicated by new people that join. If you create the online marketing system yourself, you must insure that everyone that joins your sales and marketing organization can easily repeat what you have put together.
- The company must provide strong support. This includes effective training and education on how to operate the business including all aspects (sales, marketing, online marketing, product knowledge, compensation plan, leadership, etc.). If you have to provide all of the training, you cannot scale your sales organization and business. It's one thing to get someone to buy a distributorship, and it's entirely another to get that person to successfully work the business.
- Home Based Business
- Need the discipline and self-motivation to work from home
Now combine these business trends together, and you have a powerful force to contend with. As more and more people in the work force today (or people just joining the work force) shift to a "work at home" model, you have hungry prospects looking for a business opportunity.
Provide these folks with a company and opportunity offering products that they need and will love, and you have a great candidate for your growing sales organization.
Online marketing over the Internet will provide you a powerful leverage to precisely target these folks on several important fronts. First, they have an affinity for your products and/or services. Second, they have a strong desire to operate a business from home.
The power of targeted marketing let's you refine your marketing funnel even more precisely. Perhaps you want to further target mom's that want to work at home. Or maybe you want to go after retired executives in the financial services industry because that might be the exact fit for your product offering, and these are the type of professional individuals that you decide you want in your sales organization. Online marketing over the Internet will allow you to precisely and quickly execute these type of targeted marketing and recruiting campaigns. And you can reach around the world!
If the system is repeatable, then the folks that you bring into your sales organization can duplicate the same results that you achieve. Now the power and leverage of a passive residual income stream kicks in and you have a significant wealth creation system.
In his book, "The Next Millionaires", Paul Zane Pilzer, world-renowned economist, talks about 10 million new millionaires that will be created between 2006 and 2016. He identifies and discusses the same powerful trends we're talking about here (
Internet and Online Marketing,
Direct Sales and Network Marketing,
Home Based Business) that will drive this new wealth (hint - it's not old money, it's regular folks like you and me creating new wealth).
The exciting thing is that "Success University" provides all of the key components and attributes that qualify as a "Perfect Storm" business opportunity.
Will you be one of the next "New Millionaires"?
Have a look at Success University
